Category Archives: Branding

How to Look More Professional as a Brand

If you want to be heard online, then you also need to be trusted and you need to look professional. Reaching people is only half of the battle. The problem is that a lot of the time, we see the things that businesses and bloggers post and then just ignore them. After all, we’re bombarded with messages all the time and a lot of them are low quality from dodgy sources. Why would we wake up and pay attention to one over another? In order to ensure […]

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How to Create a Personal Brand

When you hear the word ‘brand’, you probably think of things like Apple, Microsoft, Virgin or Coca-Cola. These are some of the biggest brands in the world and we have pretty good ideas of what to expect from their products and services, of what their logos look like and of what their guiding principles are. But what about Angelina Jolie? David Beckham? Tim Ferriss? How about Pat Flynn? Or Hulk Hogan? Because actually, these are brands too. We know the name, we know the look and we […]

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How to Create a Brand That People Want to Get Behind

If you want to make the maximum impact on the web, then it’s not enough to have a social account and a blog. Rather, you need to make sure that there is a brand behind that social account and behind that blog – something that ties all of your posts and all of your comments together under a single banner and something that people will feel is more than the sum of its parts. But a brand doesn’t just mean a logo. In order to have a […]

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