Category Archives: Social Media Campaign

The Forgotten Power of Online Communities

Back in the early days of the internet, forums and ‘message boards’ were all the rage. These were pages on websites where people could log in and post messages relating to the subject of the site and this way they could discuss their favorite topics, get advice and maybe even make friends. The potential for marketing here was obvious too – find the right forum and you’ve basically found a spot where all of your potential audience are hanging out in one place! Over time, these forums […]

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How to Create the Kind of Content That Gets Shared

If you want to thrive on social media, then you really need to take advantage of the nature of the platform. Social media platforms offer us a huge amount of potential because they allow us to tap into real social networks and connections that exist in the real world. This in turn allows information to spread through that web of connections just as it does offline – and that’s where the concept of something going ‘viral’ comes from. Viral content is essentially content that enjoys exponential growth. […]

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Creating Your Facebook Page

When you start promoting yourself on social media, you need to make sure that you choose the right social media channel for the specific message you’re sharing and for the audience you’re trying to reach. In other words, if your business is all about gardening then you might have a slightly older audience, in which case Instagram might not be the best place for you. This requires research of course. But almost every business should have a Facebook page. Facebook is the biggest social network in the […]

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Why Value is So Important for Your Social Media Campaign

What is the secret to being successful on social media? The answer is simple: delivering value. This might sound obvious to you, or perhaps it’s just obtuse and confusing. Either way, it’s undeniable and perhaps the best way to explain what I mean by this is to show you the opposite. Which happens to be how most brands use social media… The Mistake The way that a lot of businesses use social media is to set up their accounts and then occasionally post to them. They’re not […]

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